About

A marketing agency run by someone who has actually run a business.

Most marketing agencies are staffed by marketers. That sounds obvious until you’ve sat across from one who has never made payroll, never had a slow quarter, and never had to decide between an ad spend and a piece of equipment.

Before founding Onyx Fire Marketing, Ray Damron spent nearly a decade building and scaling a specialty automotive shop. That meant living with the consequences of every marketing decision directly: what actually brought customers through the door, what looked good in a report and did nothing, and how quickly a bad month follows a bad strategy.

That perspective shapes how we work. We care about the metrics that connect to revenue, we tell you when something isn’t working instead of reframing it, and we don’t sell services a business doesn’t need yet.

Onyx Fire Marketing LLC is based in Sarasota, Florida, and works with clients nationally.