Three channels that drive online visibility. Run individually or together.
## Search Engine Optimization (SEO)
Organic search is the highest-intent traffic your business can get — people actively looking for what you sell, at the moment they’re looking for it. It’s also the slowest channel to build, which is why most businesses under-invest and stay invisible.
**What’s included:**
– Full technical site audit and remediation
– Keyword research mapped to buyer intent
– On-page optimization across your existing pages
– Content strategy and production
– Authority and link building
– Local search and Google Business Profile optimization
– Monthly reporting on rankings, traffic, and conversions
## Social Media Optimization (SMO)
A neglected social profile does more damage than no profile at all. Prospects check, and a feed that stopped three years ago tells them something you don’t want it to.
**What’s included:**
– Profile setup and optimization across relevant platforms
– Content calendar and production
– Consistent posting and community management
– Audience growth strategy
– Performance reporting
## Pay-Per-Click Advertising (PPC)
When you need leads now rather than in six months, paid is the lever. Done carelessly it’s the fastest way to burn a budget, so the discipline is in the testing and the cutting.
**What’s included:**
– Campaign strategy and account structure
– Ad creative and copywriting
– Landing page recommendations
– Ongoing bid management and A/B testing
– Conversion tracking setup
– Transparent spend and ROI reporting
## The Trifecta Plan
All three channels, managed as one strategy, with a custom client dashboard.
SEO builds the long-term foundation. PPC generates leads while that foundation is going in. SMO makes both more credible when prospects check you out. Running them separately means three vendors, three reports, and no one accountable for how they fit together.